Video transcoding, now with the demand of the earlier-mentioned streaming services, is key in delivering content across numerous platforms, reaching the largest audience available.

The data size of these files will appear somewhat daunting.Ī video transcoder will take these gigantic files and compress them from their original format into smaller files that are more optimized for an editing suite like Adobe Premiere Pro®, or perhaps into a format optimized for streaming services. At the beginning of this process, you would have video from a live broadcast in its most raw form.

Video transcoding takes compressed video, restores it to a full, raw format, and then compresses it again into a format specific to a platform.

Many of these formats you might recognize at a glance: M4V, MOV, or MP4. Raw digital video takes up a good amount of data which is why devices tend to compress the audio and video data into a format easy for storage purposes. To understand the challenges and demands of video transcoding, it is a good idea to understand the process from its most basic application.

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