Visit to learn more.Ĭoolhaus is the leading women-owned ice cream business at grocery and a pioneer in dessert innovation and novelties with its thoughtfully-crafted, super-premium and innovative ice cream and plant-based frozen desserts. They exist for the future and believe that if things don't change now, there will be nothing left for tomorrow. The Urgent Company strives to be different, while making a difference. The Urgent Company made its marketplace premiere with the launch of Brave Robot, a revolutionary ice cream made with Perfect Day's non-animal whey protein, which uses the best of science and nature to create dairy without animals. The Urgent Company is a new type of CPG company, one with a singular focus on the next generation of consumer brands that harness the latest in innovation and science to create revolutionary, delicious, and sustainable animal-free foods with less impact on the planet. A third-party validated, ISO compliant Life Cycle Assessment found that Brave Robot ice cream reduces greenhouse gas emissions by 72%, non-renewable energy by 60%, and blue water consumption by 23%, when compared to dairy ice cream made through conventional production. These ice cream sandwiches are the next step to making more inclusive products with even more meaning behind them.'īrave Robot uses non-animal whey protein made by Perfect Day that is bioidentical to whey from cow's milk, except it is made through precision fermentation.

'By teaming up with Brave Robot and integrating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy that is also lactose-free and even better for the planet. 'When we started Coolhaus, our mission was to make better products for everyone,' said Natasha Case, founder of Coolhaus.

Be brave robot